In the book, ‘The Case for Trump’ written by Victor Davis Hanson, chapter 4, ‘Democratic Tribalism’ highlights anti-Trump campaigns that focused on his personal image rather than his political image. Thus meaning that opposing candidates in the 2016 U.S. election, such as Hillary Clinton, created negative advertising against him. According to this book, $250 million was spent in attempting to plague Trump’s reputation and name. He was labeled as a sexual predator, a colluder with Vladimir Putin, a tax cheat, and much more. Running against a candidate’s person, rather than his or her ideas has not led to successful results in previous elections. Some say that such a tactic is a waste of time and money and more investment can be put into more productive political techniques.
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